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The Pet Food Manufacturers’ Association (PFMA), Aviation House, 125 Kingsway, London, WC2B 6NH


Each year PFMA commissions new research into the UK’s pet population so that we can provide our members and the public with useful statistics.

PFMA has been working with Kantar since 2008 and Soulor Consulting since 2016. After years of running face to face surveys, in 2021 due to the Covid Pandemic, the survey moved online. The change in methodology has allowed the PFMA to increase the sample size.  However, it is not possible to benchmark the change from data sourced face-to-face and online. 

The online survey has been run for two consecutive years. In 2021 the size was 5093 and in 2022 is 8983 for the main annual population figures. For 2022, caution is required when comparing 2022 data to previous years due to the change in sample size.  Percentages of households owning pets can be compared between 2022 and 2021. This year, we asked a smaller group of 2,560 people more detailed questions on acquisition, habits and relinquishment.   


We also commission research to support pet health campaigns on a regular basis.  The latest research on pet health and obesity can be reviewed in our news releases.



PFMA Market Data 2021 

Our 2021 market data shows that the UK pet food market is now worth a total of £3.2bn. 

See the breakdown of sectors on the left. 

The full market data report is available to purchase - please see here for details


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