Each year PFMA commissions new research into the UK’s pet population so that we can provide our members and the public with useful statistics. A sample of UK adults are interviewed by TNS / Solus Consulting, in face-to-face interviews. Each year over 4,000 people are interviewed and in order to further reduce statistical uncertainty, survey results are averaged over 2 years, giving an effective sample of over 8,000 people. Read more about the methodology here.
Go to the relevant pet population section on the right hand side to find out more. If you are interested in reviewing market data see our dedicated section or read more in our Annual Report. You may also be interested to look at research conducted by companies such as Mintel and Euromonitor.
We also commission research to support pet health campaigns on a regular basis. The latest research on pet health and obesity can be reviewed in our news releases.