Specialist packaging supplier Tyler Packaging recently supplied cat and dog food brand Dechra Veterinary Products with fully recyclable packaging for their new organic range of SPECIFIC ™ pet food range. SPECIFIC is one of the first pet food brands to introduce an organic option to consumers in eco-friendly packaging, offering a healthy pet food choice to environmentally conscious owners.
With previous success creating 100% recyclable packaging for pet food brands, Leamington Spa-based Tyler Packaging was perfectly placed for this project. SPECIFIC’s new packaging needed to be robust enough to protect the food, be able to run through filling lines and be strong enough to be transported without cracking or splitting. Until now, non-recyclable, multiple-layer, laminated packaging has been the only way to do this - however, Tyler Packaging has found a sustainable solution.
Whereas the packaging of competitor products use layers of different plastics that cannot be recycled, SPECIFIC’s new packaging features single layers of the same recyclable plastic with a gas barrier in between.
This makes SPECIFIC’s dry pet food bags fully recyclable, as well as lighter and stronger than PET/PE laminates of the same thickness. Not only that, but once these dry pet food bags have been used and recycled, they can be processed into granules and made into a film that can be used to make new things - including more dry pet food bags.
The new SPECIFIC organic range is now available for vets to stock and is the first step for Dechra in making all of their packaging fully recyclable by 2023.
“We are committed to providing a more ethical and environmentally sound choice for eco-conscious pet owners. It’s part of Dechra’s ‘Circle of Good’ commitment to reduce our business’s impact on the world,” says Dechra Brand Manager Claire Morgan.
Dechra’s Circle of Good has introduced a number of ways that the business can be more green, from buying from certified sustainable forests and installing solar panels on its warehouse, to partnering with ‘The Ocean Cleanup’ to clean up plastic waste in the ocean.
Adam Kay, Sales and Technical Director at Tyler Packaging, says, “this was a challenging project, and we are very pleased with the finished result. With Dechra’s Circle of Good, it was important not only we delivered a fully recyclable bag with a high barrier to keep the food fresh, but a bag that was superior to their current packaging in performance, functionality and most importantly pack weight. This enables Dechra to reduce their impact on the planet by reducing the total weight of their packaging. Using Tyler’s fully certified TOPE/PE structure we have been able to produce a bag with a high gloss finish, Easy Open feature and Easy Lock zipper for enhanced consumer experience. - all in a 100% LDPE pack. A key challenge for our industry is to be able to produce packaging designed for recycling.
Tyler Packaging are constantly pushing forward and will be launching a 30% recycled content pack and 30% bio-based pack in the very near future, all whilst remaining 100% recyclable.”
Having produced pet food for almost 160 years, Wilsons currently offer a range of cold pressed and raw frozen dog food which is made and pressed in their purpose-built factories in Scotland.
Following customer feedback, and with the aim of reducing their environmental impact, Wilsons have been working hard to move away from their original pouches to biodegradable trays and recyclable cardboard sleeves to help target no plastic. After launching in 2020, feedback from customers and stockists alike has been extremely positive, with dog owners pleased to purchase a product that helps them achieve their own eco goals.
As part of their relaunch, they also added a new range of Core 80/10/10 raw frozen dog food in a variety of 4 different flavours. Like their Premium Complete range, the ingredients for their new raw frozen range are locally sourced and it was also awarded the PATS New Product of the Year 2020 in the Dog Food and Products category!
Head of Sales at Wilsons, Dan Griffin, says; “When speaking with Stockists earlier last year, we found that knowing where their dog food comes from and its environmental impact were a growing concern for their customers. We are thrilled to be able to offer our new biodegradable trays while continuing to use locally sourced ingredients, it’s ticking every box we could have hoped for!”
Wilsons will also be relauching their range of Premium and Working Dog cold pressed in the coming weeks, which will be packaged in a recyclable cardboard box, with the option of customers choosing a refill recyclable paper bag for their subsequent purchases.
For more information, visit www.wilsonspetfood.co.uk or contact our sales team on firstname.lastname@example.org.
Amcor worked with Purina to develop the packaging, test it for heat resistance, machine performance, shelf-life stability and real-world recyclability.
Through its partnership with global packaging supplier Huhtamaki and petrochemical leader SABIC, Mars will use recycled plastic which has been manufactured using an advanced recycling process for its pet food packs. Thanks to this process, the packs will not feel or be different from those made with traditional virgin plastic, but will have the added benefits that they include recycled material coming from previously used plastic products.
The recycling approach used by SABIC to make its certified circular polypropylene is one of the only solutions currently available that is able to take mixed, used plastic that is otherwise hard to recycle via traditional recycling routes, and to transform them back into plastic suitable for new food-grade recycled packaging. Mars is piloting this in Europe in 2020 and will increase volumes used into 2021, with ambitions to expand the use of recycled content to other brands.