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The Pet Food Manufacturers’ Association (PFMA), Aviation House, 125 Kingsway, London, WC2B 6NH


Every year the PFMA commissions the well respected Pet Population report, which looks in detail at pet ownership trends. In 2017 it is estimated that 12m (44% of) households have pets.  The pet population stands at around 54 million.  

2016-2017 Rolling Total  Pet population (m) % households with ..…
Any pet 54 44%
Indoor fish 15-20 8%
Outdoor fish 15-20 5%
Dogs 8.5 24%
Cats 8.0 17%
Rabbits 0.9 2%
Indoor Birds 0.7 0%
Reptiles 0.7 1.5%
Domestic Fowl 0.6 1%
Guinea Pigs 0.5 2%
Hamsters 0.3 1%

Each year a representative sample of UK adults are interviewed, by TNS, in face-to-face interviews, regarding their pet ownership. Historically, a sample of over 2,000 people were interviewed each year, but in the last two years a sample of over 4,000 people have been interviewed. In order to further reduce statistical uncertainty, survey results are averaged over 2 years, giving an effective sample of over 8,000 people.  

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