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The Pet Food Manufacturers’ Association (PFMA), Aviation House, 125 Kingsway, London, WC2B 6NH


Every year the PFMA commissions the well respected Pet Population report, which looks in detail at pet ownership trends.  The pet population estimates were made over two years, with face to face interviews conducted by TNS using a total sample of 8,353 (more detail on survey mechanics below). In 2015 it is estimated that 12m (46% of) households have pets.  The pet population stands at around 58 million.  NEW 2017 Data is available.

2014-2015 Rolling Total (Sample 8,353) Pet population (m) % households with ..…
Any pet 58.4 46%
Indoor fish 19.9 9%
Outdoor fish 17.1 5%
Dogs 8.5 24%
Cats 7.4 17%
Rabbits 1.0 2%
Domestic fowl 0.7 1%
Guinea Pigs 0.7 1%
Indoor birds 0.5 1%
Hamsters 0.4 1%
Lizards 0.3 1%
Snakes 0.3 1%
Tortoises / turtles 0.2 1%

Each year a representative sample of UK adults are interviewed, by TNS, in face-to-face interviews, regarding their pet ownership. Historically, a sample of over 2,000 people were interviewed each year, but in the last two years a sample of over 4,000 people have been interviewed. In order to further reduce statistical uncertainty, survey results are averaged over 2 years, giving an effective sample of over 8,000 people.  In 2015 PFMA teamed up with Cats Protection and Dogs Trust which enabled a larger sample size in 2015.

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