PFMA now produces a Pet Data Report every year to formalise the wealth of data received from tracking the UK pet population. The robust data is averaged across two years - a sample size of approximately 8000 households.
In 2018, we are delighted to see a growing number of households with pets, which has been triggered largely by an increase in ownership among families. 45% of UK households (13 million) own a pet. This figure is 600,000 more than last year and rises to 53% when looking at households with children.