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Survey shows Insights into Nation's Bird Feeding Habits - PFMA urges Young Families to Get Involved

Survey shows Insights into Nation's Bird Feeding Habits - PFMA urges Young Families to Get Involved

As the first frosts hit, the Pet Food Manufacturers' Association (PFMA) reminds families of the importance of feeding wild birds, particularly during the colder months when natural food supplies are scarce.

Research released by the PFMA this year, highlights the key bird feeding trends:

- 43% of those with outdoor space will feed wild birds
- 64% of early retirees (65-74) feed the birds
- Households with children are less likely – only 34%   
- 51% advise they feed the birds over the Winter season, rising to 57% in rural areas and this is
- The overwhelming majority (73%) feed birds because they enjoy seeing the birds in their garden

Michael Bellingham, PFMA Chief Executive, advises: “It is great that for many, feeding the birds during winter is a natural thought. It comes as no surprise that older people are keen bird feeders but we encourage younger families to follow this lead as bird feeding provides the perfect opportunity for children to connect with nature. Don’t forget to put out fresh water regularly, as birds find it hard to access drinking water when temperatures drop below freezing.”  

For advice on how to feed and what to feed wild birds, including a downloadable seasonality poster, please visit We also have fun educational activities for children whether at school or at home.

For more information, please contact Nicole Paley on 020 7379 9009,

Notes to editor:The research was conducted by TNS in January 2017 with a sample of 2,000.

PFMA is the principal trade body representing the UK pet food industry, our 70 members account for over 90% of the UK pet food market. Members manufacture foods for a variety of pet species including cats, dogs, small animals, birds and fish. PFMA also represents manufacturers of wild bird feed and we have a dedicated sector group.

For more information on the pet food industry, including the latest facts and figures, legislation etc please visit  


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