Celebrating its 50th birthday, PFMA launches a short film to honour the role pets play in our lives.
PFMA turns fifty and launches a new short film to mark the occasion
Celebrating its 50th birthday, the Pet Food Manufacturers’ Association (PFMA) launches a short film to honour the role pets play in our lives.
The PFMA was founded in 1970 by four pioneering pet food companies who saw the need for a single body to act as an industry voice, provide guidance to smaller companies and to join important discussions on legislation and animal welfare.
Fast forward fifty years and the world is a very different place, however PFMA’s guiding principal to ‘place pets at the heart of everything we do’ is as relevant today as it was then.
Now more than ever, the role of pets in our homes is in the spotlight, confirming what we already know, that pets make an important contribution to all our lives. They are our companions, members of our families and part of our everyday routines, which is why, PFMA places pets at the heart of everything it does.
PFMA’s member companies feed over 90% of the UK pet population across almost half of UK households. Nicole Paley, PFMA’s Deputy Chief Executive advises:
“The plans for celebrating our 50th birthday this year were quite different but given the challenges we have faced I have never been prouder of the Association and our members. Throughout turbulent times we have continued to supply the nation’s pets with their favourite foods. Our short film is a celebration of pets, a snapshot of what PFMA is about and a story of how we place pets at the heart of everything we do. We hope you enjoy it.”
The film is available to view here: https://www.youtube.com/watch?time_continue=2&v=EGy3O8eV6cE&feature=emb_logo