Celebrating the end of the first year of PFMA’s Pet Food Vision, with its focus on Animal Welfare, the trade body has produced an Animal Welfare Framework.
PFMA produces Animal Welfare Framework – a commitment to supporting the welfare needs of all animals
Celebrating the end of the first year of PFMA’s Pet Food Vision, with its focus on Animal Welfare, the trade body has produced an Animal Welfare Framework. This embodies PFMA’s commitment to supporting the welfare needs of all animals and can be downloaded from pfma.org.uk.
Nicole Paley, Deputy Chief Executive of the PFMA, explains: “Our Pet Food Vision spans three years and each year we are focusing on one of the three pillars underpinning our work: animal welfare, nutrition, safety and standards. Although these are all areas of ongoing activity, it is extremely valuable to focus the mind and throw the spotlight on one area each year. We learned so much in our first year and the development of the Animal Welfare Framework encapsulates our commitment to the welfare of all animals.”
There are six key points detailed in the framework:
In 2019, PFMA will continue the Pet Food Vision throwing the spotlight on pet nutrition. It will be the 10-year anniversary of the first PFMA Pet Obesity White Paper and there will be an educational push promoting healthy feeding and weight management – a key component of companion animal welfare.
For more information on PFMA’s Pet Food Vision and Animal Welfare Framework, please visit pfma.org.uk.
For more information please contact Nicole@pfma.org.uk.
[i] - Freedom from Hunger and Thirst - by ready access to fresh water and a diet to maintain full health and vigour.
- Freedom from Discomfort - by providing an appropriate environment including shelter and a comfortable resting area.
- Freedom from Pain, Injury or Disease - by prevention or rapid diagnosis and treatment.
- Freedom to Express Normal Behaviour - by providing sufficient space, proper facilities and company of the animal's own kind.
- Freedom from Fear and Distress - by ensuring conditions and treatment which avoid mental suffering.