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The Pet Food Manufacturers’ Association (PFMA), Aviation House, 125 Kingsway, London, WC2B 6NH


PFMA Launches New Pet Size-O-Meter for Guinea Pigs

PFMA is pleased to announce that a brand new Pet Size-O-Meter for guinea pigs is now available from Developed by the PFMA, led by Dr John Lowe in conjunction with Dr Wanda McCormick at Moulton College, the aim of this body condition score chart is to help the UK’s population of 500,000[1] guinea pigs stay healthy and trim.

Other pets beyond cats and dogs can be affected by weight gain and PFMA conducted a survey of vets to find out what tools they needed to help tackle the issue.  The responses showed that around 45% of vets thought a Size-O-Meter specifically for guinea pigs would be useful.   

With this latest addition, there is now a total of five Pet Size-O-Meters (available for cats, dogs, rabbits, birds and guinea pigs), all designed to encourage pet owners to take a conscious control of their pet’s weight and better understand what constitutes a healthy size.  This tool, along with many others including food diaries, weight logs, posters and tips can all be downloaded from the PFMA website to share with your clients.  Hard copies are also available by contacting

For more information please contact Nicole Paley or Sarah Hormozi on 020 7379 9009.  

[1] TNS Survey 2012-2014 for PFMA: Sample size 6,000, nationally representative of UK households.

[2] PFMA survey of Vets November 2013, London Vet Show. Sample size 180 vets.



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