New survey taken by PFMA members[i] confirms reasons why pet food manufacturers value the trade body.
PFMA delighted with positive member feedback
New survey taken by PFMA members[i] confirms reasons why pet food manufacturers value the trade body. An impressive 100% confirmed the effectiveness of PFMA as overarching industry representative[ii]. The most valuable benefits of membership were ranked as:
· Technical support 94%
· Increased credibility 92%
· Committees and Working Groups 85%
· Lobby Influence 83%
· Networking 81%
· Educational Material 79%
Deputy Chief Executive, Nicole Paley, responds to this feedback: “PFMA represents over 90% of the UK pet food industry with 85 companies in membership. Over the last 15 years, PFMA membership has doubled and diversified - we now have dedicated working groups focusing on feed for birds, fish and a group of commercial raw producers."
Nicole continues: "With this growth and diversification, we are delighted to have received such positive feedback after an extremely busy year. As a small team, we have had to balance our increased focus on Brexit with ‘business as usual’ so it’s testimony to the hard work of the team and the ongoing commitment of our members that our technical support, ongoing working groups and educational material has been so highly valued."
To find out more about PFMA, membership and nutrition advice, please visit pfma.org.uk or contact the team at firstname.lastname@example.org / Nicole@pfma.org.uk.
[i] In 2019 membership has increased to 85 pet food manufacturers and we received 55 survey replies from different companies.
[ii] 66% confirmed effectiveness was very good and 34% good.