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The Pet Food Manufacturers’ Association (PFMA), Aviation House, 125 Kingsway, London, WC2B 6NH


PFMA Announces New Chairman

PFMA Announces New Chairman

At its recent AGM, the Pet Food Manufacturers' Association (PFMA) welcomed in its new Chairman, Peter Kersh, Managing Director of World Feeds, the specialist fish food manufacturer based in South Yorkshire.

Mr Kersh will take over from Mary Sharrock of Nestlé Purina Petcare following the completion of two successful years.

Mr Kersh became involved in World Feeds to pioneer fish nutrition, improve the way fish are fed in aquariums and to further develop the industry. He brings 11 years’ experience in the aquatics sector and he will be the first PFMA Chairman with an aquatics background.

Talking of his ambitions for the role, Mr Kersh said: “My aims as Chairman of the PFMA are to continue the success and hard work of Mary Sharrock, previous chairman, in developing an organisation which very positively represents its members and is at the forefront of the pet food industry, to develop our role in FEDIAF, the European Federation, and to increase awareness of fish and other small animals (not to the detriment of dog and cat I hasten to add!).” 

It is an exciting and busy time for the PFMA as Mr Kersh elaborates: “There are some major issues on the table – sustainability, obesity, education – which we need to continue to address pro-actively which is the very essence of the PFMA. Representing a small member company and in a minority animal sector I’m very proud and honoured to be Chairman of an ever developing organisation which is the PFMA.”

Michael Bellingham, PFMA Chief Executive, and his team look forward to working with Mr Kersh.

For more information, please contact Nicole Paley or Michael Bellingham on 020 7379 9009 or email

Notes to the Editor

PFMA is the principal trade body representing the UK pet food industry. Its 73 members account for over 90% of the industry.

For more information on World Feeds please contact Margaret Laver at Proactive PR on 07723 010752 or

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