Social media
Contact information

The Pet Food Manufacturers’ Association (PFMA), Aviation House, 125 Kingsway, London, WC2B 6NH


Pet Food Industry Unites on Animal Welfare

Pet Food Industry Unites on Animal Welfare

PFMA launches three-year Pet Food Vision at Annual Convention

Pet Food Industry Unites on Animal Welfare

At its Annual Convention & AGM on 22nd March, the UK Pet Food Manufacturers’ Association (PFMA) announced its three-year Pet Food Vision, which focuses on the core pillars underpinning the work of the Association and its members: animal welfare, nutrition, safety and standards. The aim of the PFMA vision is to cement the UK pet food sector’s position as a world leader on these key areas, as we collectively prepare for healthy trade and maintained high standards, in a post-Brexit environment.

It was revealed that the spotlight will be thrown on a different pillar each year. In 2018, PFMA will focus on animal welfare.

During the passionate and well-attended event, Michael Bellingham, Chief Executive PFMA, explained: “PFMA believes that the five welfare needs are essential to the well-being of any animal. With Brexit negotiations ongoing and the Draft Animal Welfare Bill 2017 working its way through Parliament, the time is right to put animal welfare at the heart of our agenda.”

“As experts in pet nutrition, we are keen to engage in the many conversations which recognise the intersection of pet food and feeding with animal welfare. By working with other thought leaders in this area, we will be able to advise and shape policy.”

PFMA is proud to co-sponsor the All Party Parliamentary Group for Animal Welfare (APGAW), alongside RSPCA. The association also works to promote positive welfare messages as a joint trustee of National Pet Month (NPM) and through its support of the Animal Welfare Education Alliance (AWEA).

Co-Chair of APGAW Lord Trees comments: “I was delighted to lead the discussion on animal welfare at PFMA’s Annual Convention and even more delighted to see the industry coming together to focus on animal welfare.  I hope that a united voice succeeds in ensuring the UK continues to establish itself as a world leader in animal welfare post-Brexit.”

For more detail on the PFMA’s Three Pillars please visit:


For more information, or to arrange interviews with the PFMA or spokespeople, please contact or - 0207 379 9009. 


About the PFMA

The Pet Food Manufacturers’ Association is the principal trade body representing the UK pet food industry. Its 81 members account for over 90% of the market and produce a wide range of products for cats, dogs, rabbits and other pet animals. To find out more, please visit:


In 2019, we will focus on pet nutrition education, which is at the very core of PFMA’s activity.  As it will be the ten-year anniversary of PFMA’s first Obesity White Paper, we will be working closely with the relevant experts to collaborate on prevention. We will also look at trends over the last ten years and where we go for here.  We will also deliver the second Companion Animal Nutrition Conference in June 2019. We aim to launch the first set of nutrition guidelines for fish.

Looking to 2020, PFMA will put safety and standards at the heart of its work. The attention will be on safe sourcing, safe pet food products and safe environment. We will focus on traceability, sustainability and industry best practice.

PFMA’s Welfare Commitments: Recognising that a united voice often achieves the best results, PFMA works alongside a number of welfare organisations:


Share this


The pet food industry: Playing a part in sustainability and reducing carbon emissions

The pet food industry is very mindful of the role it plays in the responsible use of resources, including minimising wherever possible the environmental impact of pet food production. Pets are part of the family and bring numerous benefits to society. Pets instil responsibility,
encourage social awareness, and contribute to wellbeing. As an industry, we have a responsibility to balance the needs of the population (pets and people) with protecting the environment for future generations.

The pet food industry: Preparing for Brexit since the referendum

With previous experience from a number of trade associations, including some time in Brussels, Michael Bellingham, chief executive
of the Pet Food Manufacturers’ Association, is perfectly placed to lead the industry through these challenging times. Here he discusses
the impact and implications of the UK’s exit from the EU.