Social media
Contact information

The Pet Food Manufacturers’ Association (PFMA), Aviation House, 125 Kingsway, London, WC2B 6NH


BBC Morning Live Pet Diet Feature – Raw Feeding

BBC Morning Live Pet Diet Feature – Raw Feeding

As a result of this morning’s feature, we would like to share our guidance on responsible raw feeding.

BBC Morning Live Pet Diet Feature – Raw Feeding

PFMA was pleased to see a feature on pet nutrition this morning on BBC Live, which focused on different feeding options. The decision of what to feed our pets is an important one, and PFMA’s team of experts are on hand to provide quality, balanced information to help with this decision.

As a result of this morning’s feature, we would like to share our guidance on responsible raw feeding.

1. Choose a product from a reputable commercial raw food manufacturer

Ensure your pet food is produced by a registered raw food manufacturer who is professionally making raw pet food meals with the appropriate microbiological controls. Commercially prepared raw foods (like all pet foods) are subject to stringent controls set in legislation. Additionally, PFMA commercial raw members manufacture their diets in line with best practice guidelines. This guideline was developed in conjunction with Defra, FSA, Animal and Plant Health Agency and PHE.  

  2. Practice good hygiene at home  

While it carries no greater risk than handling fresh raw meat intended for humans, pet owners must be dedicated to good hygiene practices in the home and maintain high standards of hygiene to prevent contamination. Careful storage, handling and good hygiene practices when preparing and feeding a raw meat diet are vital. Indeed, this is best practice for handling all pet food products. We encourage owners to take the time to read our best practice tips: Handling Commercial Raw Pet Food Safely Poster | PFMA

3. Think twice about homemade diets

Making a homemade diet providing all the right nutrients in the right proportions is difficult and should not be undertaken without advice from a veterinary nutritionist. 

The most important thing for an owner to ensure is that they are providing complete and balanced diet.    

4. Considering a change in diet for your pet?

If you are considering a change in diet for your cat or dog, there is a range of reliable sources of advice from your vet to PFMA raw manufacturers and nutritionists. They’ll be able to discuss your pet’s needs, make suitable recommendations and give guidance on how to transition from one food to another.

PFMA Chairman, Greg Van Praagh, comments: “The variety of pet food formats available means there is something to suit all needs and preferences. It is always important that owners do their research when selecting a diet. Ensuring a complete and balanced diet is fundamental and regardless of format all pet foods are subject to the same stringent legislation and microbiological testing to ensure safe and nutritious diets. Safe handling and good hygiene should be observed when handling all types of pet food.”

For more information: Raw Feeding Factsheet | PFMA

Share this


The pet food industry: Playing a part in sustainability and reducing carbon emissions

The pet food industry is very mindful of the role it plays in the responsible use of resources, including minimising wherever possible the environmental impact of pet food production. Pets are part of the family and bring numerous benefits to society. Pets instil responsibility,
encourage social awareness, and contribute to wellbeing. As an industry, we have a responsibility to balance the needs of the population (pets and people) with protecting the environment for future generations.

The pet food industry: Preparing for Brexit since the referendum

With previous experience from a number of trade associations, including some time in Brussels, Michael Bellingham, chief executive
of the Pet Food Manufacturers’ Association, is perfectly placed to lead the industry through these challenging times. Here he discusses
the impact and implications of the UK’s exit from the EU.