The body representing the UK pet food industry calls on pet owners to shop sensibly, advising there is enough pet food for all.
Sarah Hormozi, Head of Science and Education at PFMA, shares her tips on how to look after pet dogs during the current Coronavirus crisis.
Pet food retailers, vets, vet nurses and other pet professionals can now receive animal nutrition training from PFMA, while members enjoy a 50% discount.
In response to controversy around the role of carbohydrates, FEDIAF has worked with nutrition experts on its Scientific Advisory Board to develop a new factsheet about carbohydrates in dog and cat food.
The ‘Handling Commercial Raw Pet Food Safely’ poster gives a step by step guide on best practice hygiene and handling steps for owners feeding a commercial raw pet food.
This new poster from the Pet Food Manufacturers’ Association (PFMA) highlights what guinea pigs need in their diet to stay fit and healthy.
Following two successful events in June and October 2019, PFMA prepares for opening its Pet Food and Nutrition Course to non-members
Research by the University of Zurich focuses on a potential link with raw meat diets for pets and drug resistant bacteria in dogs and cat. PFMA provides reassurance to pet owners.
A survey of UK pet food manufacturers by the trade body for the sector, the PFMA, reveals that the last three and a half years of uncertainty and no-deal planning has damaged businesses.
this expert review will help to debunk some myths and to shed some light on what the carbs are and their role in nutrition
PFMA helps owners understand pet food labels and explains terms such 'meat and animal derivatives'.
The Pet Food Manufacturers’ Association (PFMA) recently held an event at the House of Commons to raise awareness of pet obesity and launch the third edition of its Pet Obesity Report:.
Today, PFMA releases new data in its Obesity Report, highlighting that an alarming 51% of dogs, 44% of cats and 29% of small mammals are overweight or obese
PFMA is aware of recent research by the University of Edinburgh looking at a number of cases of cats infected with Mycobacterium bovis (M. bovis), the bacterium usually responsible for causing Tuberculosis (TB) in cattle.
Under the theme ‘Pet food nutrition: what’s next on the menu?’, there is a lot more clarity and certainty about the pet food sector’s objectives than what’s on the Brexit Menu
Celebrating the start of National Pet Month, with its focus on the positive impact of pets on mental wellbeing, the PFMA release its 2019 pet data, based on interviews with 8000 households.
The Pet Food Manufacturers’ Association (PFMA) has recently appointed Greg Van Praagh, MD of Benyfit Natural, as Vice Chairman to work alongside current Chairman, Tony Parkinson, of Town & Country.
PFMA responds to recent media comments on pet food labels. An article in the media today focused on pet food labelling and suggested that pet food manufacturers are not being transparent when using generic labelling terms. This is not the case.
In response to demand from industry professionals, PFMA has worked with nutrition experts to develop two new factsheets on the subjects of Vegetarian Diets and Allergies, now available to download pfma.org.uk/fact-sheets.
Celebrating the end of the first year of PFMA’s Pet Food Vision, with its focus on Animal Welfare, the trade body has produced an Animal Welfare Framework.
The winter months provide a challenge for birds, as frosts, winds and snow can make it hard to find natural food supplies. Some smaller birds need to eat 30-40% of their body weight to survive the winter and supplementary feeding can provide a lifeline.
Following the recent Daily Mail article PFMA provides advice and information to pet owners feeding a commercial raw pet food to their cats and dogs.
FEDIAF launches new Pet Food Labelling Code following approval from the EU Standing Committee for Animal Nutrition.
FEDIAF, the European Pet Food Industry Federation, has just released the 2018 edition of its scientifically reviewed Nutritional Guidelines for Cat and Dog Food. The updated version was presented earlier this month at the 22nd European Society of Veterinary and Comparative Nutrition (ESVCN) Congress in Munich.
The University of Exeter and the British Trust Ornithology (BTO) recently released some research looking at the feeding habits of wild birds
The pet food industry is increasingly concerned about the rising misconceptions about commercially prepared pet foods. PFMA addresses points recently raised in the media.
The Pet Food Manufacturers’ Association (PFMA) hosted its second Rabbit Nutrition and Welfare Symposium in central London on 21 June
The Pet Food Manufacturers’ Association (PFMA) represented the views of its eighty-plus members in an industry response to Defra’s ‘Health & Harmony’ consultation, which closed on 8 May.
Raw feeders are encouraged to seek a reputable raw food producer rather than buying raw meat from the butcher or supermarket.
PFMA advice is that any treats given should ideally be specially formulated pet treats rather than human food tit bits. Treating should also be carefully monitored to prevent weight gain.
PFMA’s visit to Brussels, on 8 December, proved to be well-timed with Theresa May also flying in to agree phase one of the UK’s preliminary Brexit deal. Moreover, SKY NEWS requested an interview with our Chief Executive, Michael Bellingham, as a representative voice of UK industry on Brexit.
PFMA’s survey of 215 veterinary professionals at the London Vet Show in November has highlighted a rise in obesity among cats and dogs, which now stands at 52% of dogs and 47% of cats – 3% higher than 2016 levels. Small mammals and birds fare slightly better with vets confirming 32% and 12% respectively are overweight or obese.
As the first frosts hit, the Pet Food Manufacturers' Association (PFMA) reminds families of the importance of feeding wild birds, particularly during the colder months when natural food supplies are scarce.
PFMA is continuing to use its presence at LVS to secure an up-to-date picture of the state of pets' health. Visit Stand R20 to take part in our annual survey and win £100.
The Pet Food Manufacturers’ Association (PFMA), has published new sector guidelines for the manufacture of commercial raw pet food to promote best practice in the sector
The Pet Food Manufacturers’ Association (PFMA) embarked on a trade mission in Geneva, 9-11 October, to understand the implications of failing to agree our future trade relations with the EU.
At the 21st Congress of the European Society of Veterinary and Comparative Nutrition (ESVCN), held in Cirencester, the Pet Food Manufacturers’ Association (PFMA) hosted a seminar on 23 September: ‘Pet Food Exposed; Behind the Scenes of the Pet Food Industry’.
As the leading trade body, representing more than 90% of pet food manufacturers in the UK, PFMA is concerned by the current Pets At Home campaign, which could cause pet owners unnecessary worry over the quality of food they feed their pet.
In an open letter to all Party leaders, the Pet Food Manufacturers' Association (PFMA) appeals to politicians to facilitate their task of operating successful UK pet food manufacturing business amid the economic and political uncertainties that are currently challenging the industry.
An improved FEDIAF safety guide and updated FEDIAF dog and cat nutritional guidelines were presented and agreed at the European Pet Food Industry Federation’s annual meeting in Manchester.
The European Pet Food Industry Federation has presented new facts and figures for Europe: The popularity of cats, dogs, ornamental birds and small mammals remains very high.
With Brexit bills dominating the government agenda and negotiations underway to seek a new relationship with the EU, the Pet Food Manufacturers' Association (PFMA) has published its Brexit Manifesto at pfma.org.uk/brexit.
The PFMA will be hosting a pet food nutrition seminar at the 21st Congress of the European Society of Veterinary and Comparative Nutrition (ESVCN).
Following last night’s episode of ‘Trust Me I’m a Vet’, PFMA would like to reassure pet owners that they should not be concerned about arsenic levels in fish based pet foods
Pet food manufacturers must adhere to strict requirements to ensure the food they produce is safe for pets and meets the nutritional needs of the animal.
National Pet Month, now in its 28th year, is a nationwide celebration that promotes responsible pet ownership and helps people raise much-needed funds for UK pet charities.
A key priority for the food and drink industry is to secure tariff-free trade with the EU, which remains our largest external market and our largest source of imported supplies.
PFMA is aware that Pets at Home have recalled 4 lines of its AVA dry cat food. This was due to lower thiamine levels (Vitamin B1) than specified in the recipe leading to a small number of cats becoming unwell.
Following the overwhelming success of last year's event, PFMA has announced that it will be hosting a Seminar at LVS 2016: 'The humanisation of pet nutrition: Part of the family but not at the table'.
PFMA is aware of the recent study from Nottingham University Vet School looking at changes in canine reproduction and the potential effect of environmental chemicals.
The PFMA is delighted to announce that it will be attending PATS Telford 2016, (25-26 September) for the first time. The PFMA team is taking Stand C53 to reinforce its educational messages following 'The Truth about Pet Food' campaign.
The Pet Food Manufacturers' Association (PFMA) is delighted to have been recognised for innovation, winning the award for 'Digital Campaign of the Year' at the prestigious Trade Association Forum (TAF) Best Practice Awards and Dinner 2016 on 7 July.
In order to promote the 'Truth about Pet Food' - a campaign launched last year, PFMA has been working hard to develop a comprehensive range of pet food- themed Fact Sheets.
At its recent AGM, the Pet Food Manufacturers' Association (PFMA) welcomed in its new Chairman, Peter Kersh, Managing Director of World Feeds, the specialist fish food manufacturer based in South Yorkshire.
Last night's bumper edition of Supershoppers (CH4, 8pm, 29 Feb) included a brief focus on pet food looking at the pet food label highlighting terms such as 'meat and animal derivatives'. To ensure pet owners are well informed, PFMA would like to expand on the snippets of information given.
With the aim of tackling stubborn pet food myths, the Pet Food Manufacturers' Association (PFMA) held its first ever 'Pet Nutrition Debate' at the London Vet Show this November.
PFMA and a panel of experts including Dr Marge Chandler, Consultant in Small Animal Nutrition, Dr Nick Thompson, Founder, Raw Feeding Veterinary Society, Laura Ward, Pet Nutritionist at GA Pet Food Partners and Dr John Lowe, founder of Tuttons Hill Nutrition will be hosting a Pet Nutrition Debate at LVS.
The PFMA is aware of the recent media coverage in the Daily Mail/The Mirror, which reported shocking and clearly unacceptable welfare conditions for farmed rabbits in Europe. Both articles claim that rabbits are farmed to meet the demands of the UK pet food industry, however this is not the case.
Following the Rip-Off Britain programme (BBC1, 22 Apr) which included a focus on pet food labelling, PFMA would like to address some of the issues raised.
Annual pet population data released by the Pet Food Manufacturers’ Association (PFMA) during National Pet Month (April 1 – May 4) is for the first time showing a steady decline. The UK pet population has fallen by 16% or 10.8 million over three years and 2% fewer households have a pet.
PFMA is aware of the recent study by a student at Nottingham University Vet School using DNA testing to identify protein sources in pet food and comparing this with the information provided on the pet food label. We very much welcome this study and the opportunity to talk about pet food labelling as it highlights a common and very reasonable misunderstanding of how pet food labelling legislation works. We hope with this additional background we can help clarify and explain some of the outcomes of the research.
Recent research among 2100 pet owners and 150 veterinary professionals conducted by the Pet Food Manufacturers’ Association (PFMA) indicates a high level of confidence in the pet food industry.
PFMA is pleased to announce that a brand new Pet Size-O-Meter for guinea pigs is now available from www.pfma.org.uk. Developed by the PFMA, led by Dr John Lowe in conjunction with Dr Wanda McCormick at Moulton College, the aim of this body condition score chart is to help the UK’s population of 500,000 guinea pigs stay healthy and trim.
The Pet Food Manufacturers’ Association (PFMA) has won ‘Website of the Year’ at the prestigious Trade Association Best Practice Awards set up to recognise, reward and promote best practice amongst UK trade associations.
The Pet Food Manufacturer’s Association and local pet care professionals join forces to launch “GetPetsFit” – with a mission to achieve happy healthy pets for all
On 13 March, PFMA brought together guests from the pet care sector to throw the spotlight on pet obesity and to discuss how the sector could work collaboratively for a leaner, healthier future for pets. The Pet Obesity Question Time launched the start of PFMA’s #Get Pets Fit campaign.
National Pet Month launched on 01 April and with an initiative intending to forge community spirit and promote good pet care, the charity is calling on UK schools to team up with local pet charities, vet practices or pet care organisations to hold a fun, educational pet themed talk anytime from launch date to the end of the summer term.
In the UK we love pets and since the release of our first in-depth pet obesity report in 2009, PFMA has strived to support pet professionals and encourage owners to stop overfeeding and under-exercising pets.
In response to some of the issues raised in the Channel 5 programme ‘The Truth About Your Dog’s Food’ and the Daily Mail article ‘How pet food is killing your dog’, the British Veterinary Association (BVA) has issued the following comments.
'Dogs Trust is concerned that some of the views expressed in the Channel 5 programme ‘The Truth About Your Dog’s Food’ are misleading.'
Britain's biggest public-led investigation into the healthy of native wildlife has begun, with the launch of the national Garden Wildlife Health project.
In light of recent media coverage about prepared dog foods, the PFMA speaks out on behalf of an industry deeply committed to enhancing pet welfare through optimum nutrition.
PDSA has launched its third Pet Animal Welfare Report, which focuses on the major animal welfare issues for the nation's cats, dogs and rabbits. PFMA supports the charity's aim to get the nation to take part in the Big Pet Check and also urges pet owners to use the Pet Size-O-Meter as a complementary tool.
Did you know that 50% of pets seen by vets in the UK are overweight? If you are a pet owner who is unsure if your pet is overweight, struggles to stick to a weight loss regime or you just don’t know how to start then take part in the PFMA’s next month of ’Weigh in Wednesdays’ starting from the 7th August and running throughout the month.
New research out today highlights that pet obesity is rapidly reaching crisis point but owners can take some simple steps to take control.....
Following recent reports of ‘killer bugs’ in our pet cats and dogs in some national newspapers, it seems a shame that this could have an impact on the positive and highly beneficial aspects of owning a pet.
Research shows that Britain is nation of pet lovers and cutting back on pets is the last thing on owner’s minds even in tough times.
As the findings are released, the UK’s animal welfare charities collaborate and launch a new website with all their resources in one place
PFMA attended the Associate Parliamentary Group for Animal Welfare, where members of the Education Alliance gave a presentation calling for animal welfare and responsible pet ownership to be better integrated into the National Curriculum.
A scientific study conducted by a group of scientists found that quality of life improved measurably for obese dogs once they lost weight.
A recent study showed that UK pets are being fed leftovers of takeaways such as fish and chips, curry and donor kebabs. PFMA is concerned about the trend for pets being fed on human leftovers as it is a direct cause of the seven million UK pets who are overweight, unhealthy and at risk of a shortened life, heart disease, diabetes and arthritis.
Just as humans, pets suffer from a broad spectrum of oral problems. Looking after their teeth is an important part of preventive health care, regardless of the type of pet. So, this February start looking after your pets teeth- here are our top tips for keeping those teeth healthy.
52% of people surveyed by Hotels.com would cut back on spending on days out and treats to save for their holiday , 62% would avoid shopping on the high street and four out of ten will bring a packed lunch rather than buying food at lunchtime. But just 6% would cut back on their pet so good news for our 20 million pets in the UK!
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The meeting was filmed for a Channel Four documentary on dog breeding.
PFMA has been very impressed to hear about the tenacious dog Bilbo who managed to survive 20 days in a rabbit hole. The terrier is believed to have gotten trapped down there and was able to survive by eating soil and escape by having lost three and half pounds and being able to squeeze his way out!
PFMA was touched by the story of a stray Afghan dog adopted by a British soldier who was brought to Britain by the soldier’s family after their son was killed in combat.
Research shows that UK’s pet population is the unhealthiest in Europe due to the feeding of human food with high levels of sugar, salt and fat as treats.
Breeders who attended the event listened to talks from top scientists on the latest treatments and trends for dogs suffering from cancer such as immunotherapy treatment and identifying molecular markers for cancer. The event is hugely valuable in keeping breeders up to date on health issues so that they can breed the healthiest dogs possible.
Students come and hear speakers from various fields relevant to the veterinary profession at the Clinical Club. PFMA gave a presentation on its role in the pet food industry with a particular focus on PFMA as a resource for vet students and career opportunities for vet graduates in the pet food industry.
As we embark on the start of National Pet Month, the Pet Food Manufacturers’ Association launches it’s latest findings that confirm we are indeed a nation of animal lovers with over 40 million pets kept in the UK.
From biscuits to billions, the Pet Food Manufacturers’ Association is 40 years old this year - but the history of dog food goes back a lot further...
In the past, dogs were fed scraps. Today, the pet-food market is big business with a food to suit every budget and taste. We look at the latest trends in dog food and why we spend so much money feeding our pets.