Michael joined PFMA in 2004. Before that he worked in both retail and food trade associations in the UK. In 2000 he moved to Brussels to run a European cereals association, which focused on international trade issues. As well as looking after the Executive Committee, which has financial and strategic oversight of PFMA, Michael also runs the Fish and Raw Pet Food Groups. He is Chairman of National Pet Month, a charity which PFMA supports which promotes positive messages on the bond between pets and humans. Michael has a degree in Politics from Durham University and an MA in European Studies from South Bank University. Michael and his family share their home with two cats Sooty and Sweep.
Nicole joined the PFMA in 2003 and manages the PFMA communications activity overseeing both internal and external communications. Nicole also runs the PFMA Press Office and is an industry spokesperson. Beyond the UK, Nicole sits on the Communications Working Group of the European Pet Food Federation and participates in the communications discussions of the Global Pet Food Alliance, GAPFA. Nicole's role involves promoting animal health and welfare working with organisations such as National Pet Month. Nicole and her family share their home with Hebe, a British Tortie rehomed from Battersea Dogs and Cats Home. For any media enquiries, please contact Nicole@pfma.org.uk.
Lana is the PFMA Technical and Regulatory Affairs Manager, dealing with all technical and legislation issues, acting as an intermediary between Government and the industry, and providing advice to members. Lana co-ordinates the technical working parties at PFMA as well as the Review Committee.
Sarah joined PFMA in 2011 and runs a number of PFMA Committees and Working Groups including Veterinary & Nutrition Committee, Bird and Small Animal Working Groups. Part of her role is to keep abreast of developments in areas such as veterinary medicine/science and animal nutrition. Collaboration with government and other trade associations on technical issues and providing advice to members also form an important part of her role.
Sarah has a BSc in Zoology, and worked in a veterinary practice before obtaining her MSc from Kings College London, where her research focused on Animal Assisted Therapy. Sarah is the proud owner of Levin, a Shetland sheepdog.