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The Pet Food Manufacturers’ Association (PFMA), Aviation House, 125 Kingsway, London, WC2B 6NH


Grow Your Sales With Digital Advertising

Grow Your Sales With Digital Advertising - Live, Tutor-Led Half-Day Online Training: 12th August 2020

As Joe Wannamaker once said, “I know half of my advertising is wasted; I just don’t know which half.”

These days, Wannamaker would be amazed at the trackability of digital advertising. Unfortunately for many businesses, digital advertising is confusing where Return on Investment (ROI) is still unclear. 

This new online-only course is designed to help you navigate the world online advertising. You’ll discover all of the major types of digital advertising opportunities from Google, through to Facebook, LinkedIn, YouTube and others. You will come away with a better understanding of how online advertising works, what makes for an effective ad, and how to build an effective online campaign.

The programme is perfect for anyone who is interested in advertising their business online. It is also relevant for those interested in learning where brands decide to place an ad and those who would like to understand how digital advertising does and doesn’t work.


Delegate Testimonials

“The training was SO excellent! Thank you so much. So well thought through and accessible. Really impressed!” - Sophie Cameron, Garden Tastic Ltd

“Excellent delivery. What a brilliant initiative with top quality advice! Thank you.” - David Anderson, Intelligent Valve Monitoring

“The online seminars with Andrew have been fantastic!  Really informative with great takeaway advice and tips.  Online seminars like this are something new to me yet the engagement was great with Andrew and the other participants.  Would highly recommend!” - Shelley Audis-Ridell, Oscars Pet Foods


Course Program

  • What is digital advertising and marketing?
  • Who are the digital advertising vendors?
  • The different types of buying models and the pros and cons of each
  • Ad targeting and how it works
  • How are ads actually served to a user
  • What makes for a great online ad
  • Basic ad copy principles
  • Getting the best from Google, Facebook, LinkedIn and YouTube advertising
  • Reporting and showing a good ROI


Key Benefits

  • Demystifying key terms and vocabulary
  • Setting campaign goals
  • Targeting audience segments
  • Developing compelling copy and visuals
  • Iterating and optimising campaigns for long-term success



This workshop is suitable for anyone in marketing or member facing role and those who would like to brush-up on their influencing skills. No prior knowledge is required.


Delivery Method

This half-day training will be delivered as live webinar sessions spread over x4 one-hour sessions per day. These sessions will be delivered via the Zoom meeting software platform with extra resources made available on a separate learning management platform.


Your Online Tutor

All sessions will be run by an experienced Google Academy Tutor (Andrew Lloyd Gordon). Andrew Lloyd Gordon is a Marketing Psychologist, Consultant, Speaker and Google Academy Trainer. Andrew speaks regularly at conferences and events and is a guest lecturer at several universities and business schools including Cambridge, Warwick, Aston and Lancaster.


Course Material

All delegates receive the slides, workbooks and other supporting material.


10.00 – 15.00 – with ‘virtual breaks’


12th August 2020


Price: £100 (50% discount with code pfma)
Register your interest:




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