Social media
Contact information

The Pet Food Manufacturers’ Association (PFMA), Aviation House, 125 Kingsway, London, WC2B 6NH


Using Google Analytics To Improve Your Marketing

Using Google Analytics To Improve Your Marketing - Live, Tutor-Led Half-Day Online Training: 11th August 2020


Driving visitors to your website or subscribers to your email list is only half the battle. Your efforts are wasted if they don’t click, enquire, and buy.

The problem is, your potential customers are time poor and impatient. If they don’t understand what you’re telling or asking them to do, they’re gone in an instant. Worse still, your competitor’s website – which is may be better than yours – is only a click away.

The opportunity is that your analytics software – Google Analytics usually – shows you who your website visitors are, where they are from and what they are doing. Make use of this information and you can generate more sales and conversions online.

This bite-sized online course will reveal practical analytics knowledge that will help you drive business growth without spending more money on marketing. You’ll also discover repeatable processes that you can use on any web property from ecommerce sites, landing pages and even Social Media.


Delegate Testimonials

“The training was SO excellent! Thank you so much. So well thought through and accessible. Really impressed!” - Sophie Cameron, Garden Tastic Ltd

“Excellent delivery. What a brilliant initiative with top quality advice! Thank you.” - David Anderson, Intelligent Valve Monitoring

“The online seminars with Andrew have been fantastic!  Really informative with great takeaway advice and tips.  Online seminars like this are something new to me yet the engagement was great with Andrew and the other participants.  Would highly recommend!” - Shelley Audis-Ridell, Oscars Pet Foods


Course Program

  • Key analytics principles
  • An introduction to Google Analytics
  • Understanding your Analytics Dashboard
  • Best practices for Google Analytics
  • How to use the main reports
  • Automating Google Analytics
  • Choosing your website Goals
  • How to improve your conversion rates
  • Building your technology stack
  • Demonstrating Return on Investment (R.O.I.)


Key Benefits

  • The key elements of a CRO strategy
  • The Psychology of your target audience
  • Factors that can negatively impact on conversions
  • How to set up, implement and measure web testing
  • The core ingredients of successful landing pages
  • How to implement CRO programme for your organisation



This web analytics online course is suitable for anyone looking to better understand their Google Analytics software and optimise their website, Social Media or email newsletters with a formal Conversion Rate Optimisation process.

Typical attendees include business owners, marketing and website managers, graphic designers, User Experience (UX) professionals and salespeople.


Delivery Method

This half-day training will be delivered as live webinar sessions spread over x4 one-hour sessions per day. These sessions will be delivered via the Zoom meeting software platform with extra resources made available on a separate learning management platform.


Your Online Tutor

All sessions will be run by an experienced Google Academy Tutor (Andrew Lloyd Gordon). Andrew Lloyd Gordon is a Marketing Psychologist, Consultant, Speaker and Google Academy Trainer. Andrew speaks regularly at conferences and events and is a guest lecturer at several universities and business schools including Cambridge, Warwick, Aston and Lancaster.


Course Material

All delegates receive the slides, workbooks and other supporting material.


10.00 – 15.00 – with ‘virtual breaks’


11th August 2020


Price: £100.00 (50% discount when using the code pfma)
Register your interest:

Share this

upcoming events