PFMA releases Pet Obesity report 'Five Years On'

13-Mar-2014


In the UK we love pets and since the release of our first in-depth pet obesity report in 2009, PFMA has strived to support pet professionals and encourage owners to stop overfeeding and under-exercising pets.

PET OBESITY: FIVE YEARS ON

UK pet industry calls for clampdown on overfeeding, to improve lives of our loved ones

 

13 March 2014, London

Today, three in four (77%) vets believe pet obesity is on the rise.i Despite pet obesity being a potentially life-limiting condition, new research by the Pet Food Manufacturers Association (PFMA), principal trade body for the UK pet food industry, reveals two in three (63%) owners feel more important problems face their pets. ii

Vets consider the root causes of pet weight gain to be owners not following feeding guides (72% re cats, 60% re small furries and 28% re birds), treating with leftover food (78% re dogs) and insufficient exercise, particularly for cats (46%), dogs (44%) and small furries (35%).iii

Zara Boland BVSc BE MRCVS, Founder of Vet Voice Ltd says: “Overweight pets, like humans, can suffer from a myriad of health issues such as osteoarthritis, cardiovascular disease and diabetes.iv There is nothing ‘cuddly’ about an overweight pet. Obesity is a disease in itself. It causes discomfort and illness that can result in both emotional distress and financial pressure for owners, and it has also been proven to reduce actual life length.v We must continue pushing the pet health message until overweight pets are no longer an increasing and widespread concern.”

PFMA’s ‘Pet Obesity: Five Years On’ research arrives five years after its previous report, allowing pet owners and professionals to see how the needle has moved, gauging whether Britain is winning regarding pet slimming. New findings show that although pet owners’ awareness of pet obesity has improved, cause for concern remains - while vets feel up to 45% of all pets they see are overweight (45% of dogs, 40% of cats, 28% of small furries and 15% of caged birds), two in three (63%) pet owners believe their pet is the correct weight. vi

The vast majority (93%) of pet owners say they would be concerned to discover their pet is overweight, yet only one in three (37%) know how to check this, indicating that existing tools and guidelines are simply not getting enough cut-through.

 

THE CAUSES

PFMA is calling for pet owners to resist overfeeding and excessive treating, both heavy contributors to pet obesity - currently, two in three (68%) pet owners do not follow professional guidelines when deciding portion size, with 30% taking a cavalier approach relying on instinct.1 This needs to change.

Vets advise that treats should be fed occasionally and be taken into consideration at meal times, reducing the regular pet food ration accordingly. Whether consisting of dried, moist or a mixture of these foods, a daily diet suited to a pet’s life-stage and adhering to professional feeding guidelines is the best way to ensure pets receive optimum nutrition. Worryingly, nearly half (48%) of owners are feeding pets treats more than twice a day, unknowingly putting them at risk. One in three (36%) pet owners are using ‘human’ food to treat, but such treats are often unsuitable - some healthy human food treats (such as vegetables for dogs) are suitable, but others can be too high in fat and sometimes toxic (such as chocolate, onions and grapes).1

As with humans, supporting diet with exercise is key in tackling pet obesity. Vets recommend exercise of at least 30 minutes twice daily for adult dogs, forty minutes daily for cats (particularly indoor cats) and four hours daily for rabbits - although the level of exercise required for any pet will also depend on its age, breed and health. Owners should always seek vets’ advice on this, as - for example - certain dogs may need longer, more vigorous walks. Encouragingly, nearly one in three (31%) owners currently provide up to an hour’s exercise a day, though there is a serious shortfall for rabbits and birds (with 69% and 78% of their owners believing no exercise is necessary, respectively).1

 

HELP AT HAND

Three in four (78%) UK vets are running obesity clinics with high success rates (49.5%).vii All vets welcome questions from owners about their pet’s weight and will offer guidance on how best to stay on track. In addition, extensive pet weight management resources - including Pet Size-O-Meters and details of PFMA’s annual Weigh in Wednesday initiative - are available at www.pfma.org.uk/weighinwednesday. Further inspiration can be found and shared on the #GetPetsFit campaign Facebook page at www.facebook.com/GetPetsFit.

Taking its latest pet owner and vet findings into account, PFMA suggests that controlling portion size and monthly weighing or measuring are priority for any owners wanting to prolong and improve their pet’s life.

Michael Bellingham, Chief Executive of PFMA says: “All the tools are in place for pet owners and pet care professionals to better pets’ lives together - now is the time to use them. We need to engage pet owners emotionally, helping them realise that feeding and exercising their pet to optimum level can result in an extra two years of active life.viii To help spread the word about ideal pet weight, PFMA will launch a #GetPetsFit campaign in May this year. A host of pet experts are drawing the community of Teddington together to change its pets’ fortunes - watch this space.”

ENDS

 

For further information, interview requests or images please contact PFMA’s press office at pfma@saltlondon.com or on +44(0)20 8870 6777

Notes to editors

  • Weigh in Wednesday is PFMA's campaign promoting good nutrition and healthy lifestyles for UK pets.
  • The #GetPetsFit campaign, launching 7th May 2014, ties in with the re-launch of the Weigh in Wednesday initiative, encouraging pet owners to be more aware of pet obesity and ideal weight. Visit the campaign Facebook page at www.facebook.com/GetPetsFit.
  • Visit www.pfma.org.uk/weighinwednesday for tools to check if your pet falls within the ideal weight range and tips to maintain a sensible feeding and exercise routine.
  • The ‘Pet Obesity: Five Years On’ research was conducted by LM research in association with PFMA. 1,000 UK pet-owners participated in the survey on 1st February 2014.

 

About PFMA
The Pet Food Manufacturers’ Association (PFMA) is the principal trade body representing the UK pet food industry, its 70 members accounting for over 90% of the market. PFMA aims to be the credible voice of a responsible pet food industry. While striving to achieve a balanced regulatory environment for the production of nutritious and safe food, PFMA also encourages responsible pet ownership working in partnership with relevant pet bodies. It aims to be the main resource for its members, general public and others as well as playing a lead role in forming opinions in Europe through the European Pet Food Federation (FEDIAF). For more information visit www.pfma.org.uk.

Pet Obesity: Five Years On - LM research in association with PFMA, 2014

*Vets: veterinary professionals (vets, vet nurses and practice managers)
**Small furries: rabbits, guinea pigs, chinchillas, ferrets and hamsters
London Vet Show survey, Q. 14, 2013

(Dogs fed to lean condition from puppyhood throughout life can live two more active years) Purina research - Richard D Kealy PhD et al, JAVMA, vol. 220, 2002; Pet Obesity: Five Years On - LM research in association with PFMA, 2014

London Vet Show survey, Q. 12, 2013; Pet Obesity: Five Years On - LM research in association with PFMA, 2014

Identification of canine markers related to obesity and the effects of weight loss on the markers of interest, Yamka RM, Friesen KG and Frantz NZ - Intern J Appl Res Vet Med, vol. 4 p. 282-292, 2006; Effects of three canine weight loss foods on body composition and obesity markers, Yamka RM, Frantz NZ and Friesen KG - Intern J Appl Res Vet Med, vol. 5 p. 125-132, 2007

Direct Line Pet Insurance research, 2008; (Dogs fed to lean condition from puppyhood throughout life can live two more active years) Purina research - Richard D Kealy PhD et al, JAVMA, vol. 220, 2002; Pet Obesity: Five Years On - LM research in association with PFMA, 2014

London Vet Show survey, Q. 6, 2013; Pet Obesity: Five Years On - LM research in association with PFMA, 2014

London Vet Show survey, Qs. 7 & 9, 2013

(Dogs fed to lean condition from puppyhood throughout life can live for two more active years) Purina research - Richard D Kealy PhD et al, JAVMA, vol. 220, 2002